LinkedIn and Branding

As we known, linkedIn is becoming most popular job searching website. Initially, all of LinkedIn’s services were free to job seekers. But over the past few years, in an effort to generate profits, LinkedIn shifted its business model and started acting more like a job board than a networking site. Along the way, the company began charging employers to post jobs and to gain access to resume; it also invited job seekers to pay for “premium” services. Is LinkedIn really linking you in? With more than 238 million members, including 4 million in Australia, a profile on LinkedIn is like the modern-day equivalent of a business card, but this kind of broad-based job boards make bundles of money while companies waste millions on the posting and people rarely find positions through them. This is I “FELL” like some broad – based jobs boards are becoming more branding which is losing its initial values and not helping people to find job positions. It is huge problem with linkedIn. This practice discriminates against people who can’t afford to pay for placement. But more to the point, it preys on job seekers’ insecurities by promising a benefit that is really no benefit at all. After all, how impressed is an employer likely to be when it knows you paid for placement? Incredibly, by placing a premium badge next to your profile, LinkedIn makes it ridiculously easy for employers to know when job seekers have shelled out cash to get their resumes seen. What LinkedIn Says About Its Fee. LinkedIn calls this transparency which means if customers need put their resume on LinkedIn board, it required customers to pay them and LinkedIn selects customers’ resumes and make them better, then sell them to some companies which are seeking some people, then LinkedIn will get double pay from both sides. This is totally becoming a branding, not a seeking job platform.